Here Comes Another Bubble v1.1 - The Richter Scales

June 12, 2008 · Filed Under Video · Comment 

Here’s something a little different tonight

I have been swamped at work and have 4 side projects going on at the moment so I thought I would post something that’s a little lighter than normal.

Another great Viral Video I found online, called “Here Comes another Bubble”. For anyone that is interested in SEO, eBusiness or blogging in general this is a great video to watch!

I won’t give away too much of the video, so sit back and watch. I am sure you’ll enjoy it.

The Google PageRank Does Not Change on My Blog?

June 11, 2008 · Filed Under Internet · 9 Comments 


My PR has not Increased even though I have a lot of Backlinks? What can I do?

This is a question a couple my friends have asked me about sites they have been working hard on over the past couple months. Several of them have told me they spend several hours each week backlinking and they still do not see a visible change in their Google PageRank.

This is completely normal. Google Page Rank can be hard to understand, because of the many functions of the Google search engine or “Googlebot”. The reason Google likes to keep this information “secret” is think of all the ways people could exploit the Google search algorithm if they knew exactly how it worked.

Page Rank Factors to Consider

There are several things you need to know about the way that Google PageRank is calculated to get the most out of the work you put into your site.

For a detailed guide covering all aspects of Google page rank and how it works, check out:

Google PageRank: What Do We Know About It?

(The terms “Actual” and “Visible” that I will be using are terms I created and are not official Google names.)

Actual PageRank

The first thing you need to be aware of is that Google Page Rank is calculated all the time, every minute of everyday. It is such a big task that it needs to be constantly evaluated to give sites an accurate ranking.

This type calculation should be considered the “actual pagerank”. It is the type of PR that actually affects the amount of organic traffic you get to your site each day. Most people mistake this number for the “visible pagerank” they can see in the Google toolbar.

Visible PageRank

Visible pagerank does not have an impact on anything other than bragging rights and a gauge for pricing when selling advertising space on your website.

Because true page rank is calculated all the time, any changes you make to your site that will eventually increase the PR number displayed in the Google toolbar, will have a positive daily affect on your site and the amount of organic traffic that flows to it.

Visible PageRank is only updated every couple months by Google, because they spend the majority of their time calculating the actual pageranks of sites. If Google spent all it’s time updating the information you see on the Google toolbar they wouldn’t get anything else done.

For a good idea of when the next Google PageRank update will occur (and the times between past updates) check out the following site for a great guide with detailed information:

Page Rank Export List History

“Well then I should be able to judge this based on my number of backlinks right?”

Yes and no. Backlinks are constantly being tallied and spidered, much in the same way page rank is constantly being evaluated. Estimates state that is can take up to 2 full months of Google spidering the web to get an accurate idea of the amount of backlinks pointing towards your site.

Once again, you need to be patient to see these numbers displayed in SEO toolbars and results.

Your best bet for gauging the effectiveness of SEO improvements that you make to your site is by using Alexa. (imho)

Alexa - The Web Information Company

Alexa? I have heard that Alexa rank is useless?

Alexa Rank is about as useful as Google “Toolbar” PageRank (visible pagerank) in that the only thing it affects is bragging rights or potential value for ads sold on your website.

The reason Alexa Rank is useful is because the Alexa Toolbar functions similar to the way Google Toolbar does.

Users install a Toolbar that gathers statistics on websites and creates an overall picture of how valuable that site is on the internet. The benefit of Alexa is that they update their visible numbers on a weekly basis rather than Google that can take months to display this information.

Because there is a quicker turn around on the information being displayed you can use Alexa to judge the effectiveness of various SEO tactics you are using on your website. As your Alexa rank improves you can tell the changes you are implementing are having a positive effect on your overall site ranking.

This can help you judge what methods are most helping your site, and which ones are not worth your time.

Overview

This guide is a general rant than anything else. I am by no means an expert on SEO or Google PageRank. These are just things I have picked up from researching different topics online, and tracking changes I have made to Pseudorant.

The key is to be patient and stay the course. The more you work on your site the more it will payoff in the long run.

I hope you enjoyed this article and thanks for checking out Pseudorant. We appreciate the support!

Great EntreCard Power Dropping Tips and Information

June 10, 2008 · Filed Under Blogs · 9 Comments 

How to Drop 300 Cards in 30 minutes

An experienced EntreCard dropper knows that you can only drop up to 300 cards per day, and this is the max. Once you have hit this limit you need to wait a day before you can drop more cards.

Now 300 cards may sound like a lot when you are new to EntreCard you will soon realize there are many methods people use to “Power Drop” cards. Power Dropping cards means to hit your max of 300 drops in the shortest amount of time possible.

After searching Google and using some techniques and resources other bloggers have mentioned, I have thrown together a very effective power dropping routine that I would like to share with those who are looking to get the most out of EntreCard.

The method I use allows me to drop 300 cards in 30 minutes flat, without violating TOS rules listed on EntreCard’s website. The authors of the EntreCard site themselves have stated that they do not want EntreCard to take away from people working on their blogs.

I actually have two methods I use depending on what I am trying to accomplish that day. I have a speed method which is good when it’s late, or I am in a hurrey and I am also developing a “Power Follow” method to help get even more out of your drops. Let’s cover the Power Drop method first.

Power Dropping

To power drop people will usually compile a list of blogs which load FAST so they can drop as many cards as possible without page load times, or lag. The author of http://www.powerdropping.com/ has come up with a great list of fast loading sites that are work well for speedy drops.

The only problem I had with his list was most of the links opened in the same Window causing me to go back and reload the page. Another resource on his list had links that didn’t change color once they had been visited so it made it hard to tell what sites I had already been to.

I decided to improve on the excellent work they had already done, and created a new Power Drop list which can be located here. New and Improved Power Drop List

My list is an HTML file you can run on your PC, and every link on the list opens in it’s own Window. All the links will also change color once they have been visited, making it very easy to sort out where you have been.

Using this list, I will usually click on 10 links at a time and open 10 new windows. Then I will drop my card on each site, and use the “Alt+F” “Alt+X” command to close the windows. This method is fast! I can usually drop 10 cards in a minute or less. If you are using FireFox you can do the same thing (although I usually open 1 tab at a time because of how they close) and use the “CTRL+W” option to close the tab quickly.

This way you can burn through a list of 300 sites in about 30 minutes flat. Once you get used to opening 10 windows and using the Alt key options to close them things start to really go fast.

The first 25 links on the list do load somewhat slow. They were additions I made because I had open spots on the list after weeding out slow or broken links, You may want to start at 26 and work your way through for the fastest sites. (The other 25 can be used with my Power Follow method to get more return on your drops)

The next method I use I like to call “Power Following” it works in the same way as Power Dropping but adds a little bit more time onto the drop schedule because you are not dropping on completely optimized sites. There is a reason for this, which provides a big benifit that is outlined in the following section.

Power Follow

This method can actually benefit you more than Power Dropping because it gets you a return investment on the 300 cards you drop. I have started compiling a list of self proclaimed “followers” from the “You Drop, I Follow” crowd. There has been some debate as to how well some of these people return your drops but for the most part I have found people tend to be good followers.

The second list that I am working on (which can be downloaded here as a work in progress - “Power Follow List”) has about 150 people who are more likely to drop a card back to you, if you drop one to them. My recommendation would be to use this list for 2-3 days and then do the Power Follow drops from your inbox on EntreCard. This way you will only be dropping to people who have actually dropped back to you, and after 2 or 3 days you should have a good idea of who those people are.

When you drop from your inbox you can “Right Click” on any EntreCard logo you see that has a custom graphic and choose the “Open in new Window” to open several windows just like you would with the Power Drop list. Anyone that does not have a custom logo will need to be clicked on separately as right clicking will not bring up a menu. (Luckily most people have custom EntreCard logos)

This will once again allow you to perform a bunch of speedy drops. Best of all you will get people dropping cards back to you which will allow you to get more than 300 credits a day.

Once you have gone through your inbox and dropped a card back to everyone (who will now drop a card back to you tomorrow) you can work off the “Power Drop” list to finish the other 150-200 drops quickly. You can get a good routine of daily drops back to your account if you use this method.

Additional Ways to Get Credits

Another thing you can do to get more drops back to your account is setup an optimized HTML page for people who Power Drop to use. (And hopefully add to their list)

Because so many of us run Adsense, Referrals, Amazon Widgets, Digg Plugins etc most blogs can have annoying load times when you are trying to power drop 300 cards. Because of this, some users have setup optimized pages off their blog, which are just plain HTML pages that users can bookmark to drop their card to.

If you do this and let people know about your page it is likely that they will add it to their power drop list, which they will go through on a daily basis. The more people that add you to their list the more credits you will get as they drop their card each day.

Good rules to follow when setting up an optimized page are:

01. Create a page just to feature your EntreCard widget. Please do not put ads on this page. It is very annoying and defeats the purpose of doing this.

02. Put a link under your widget so people can get to the main page of your blog. After all EntreCard is about exploring new blogs so give people a way to check out your site if they want to.

03. HTML pages are preferred because they usually load really fast. I have seen some blogs setup an optimized page by keeping ads and widgets to a minimum but for most of us this isn’t possible, so a separate HTML can be very handy.

Please feel free to add Pseudorant’s optimized EntreCard page to your drop list! It can be located here:

http://www.pseudorant.com/powerdrop.htm

That’s about all the information I have for now. I am pretty new to EntreCard myself but I think it is a really great idea for a service. I wanted to share some of the ideas, and things I have been working on since I joined the site.

As always thanks for checking out Pseudorant. We appreciate the support!

Detailed .HTACCESS Setup Information for WordPress Blogs

June 9, 2008 · Filed Under Blogs · 2 Comments 

Setting up an .HTACCESS file for your Word Press blog

Today’s guide is going to cover creating and setting up an .HTACCESS file for your web server and blog. This will allow you to create custom rules for how traffic and server requests to your site are handled.

I have broke the guide into sections based on questions I had when going through this project and learning how to configure the .htaccess file myself. You can follow the entire guide if you would like a detailed overview or read the title of each section to find the information you need.

(WARNING: Always backup your HTACCESS file before making any changes. This way if a change you make affects rules that are already in use they can be restored.)

01. What is HTACCESS and what does it do?

The .htaccess file is the default name of a configuration file that specifies rules for the way in which requests to a web server are handled. This can be something as simple as a 301 redirect from an old page to a new page (in the case that the old page has been removed or renamed) to something as complex as changing the format in which permalinks are displayed on your site.

It can also cover advanced functions like blocking specific IP addresses, or specifying file permissions on the web server.

02. How can I create and setup an .htaccess file

To setup an .htaccess file you need to first create the file itself. To create the .htaccess file, “right click” on your desktop and select the “New” > “Text Document” option.

Once you have created this file name it “htaccess.txt”. We will be changing this later but you need to do this to create a file we can edit. If you try to add the period before the file name (which is needed when the file is on your server) you will get a Windows error message that states.

** Rename ** You must type a file name

The reason this happens is because Windows will not handle files that start with a period, but unix and linux systems will. The htaccess file is a common component found on Apache web servers which are usually loaded on these types of systems.

To get around this we will make our changes to htaccess.txt in Windows, and then upload this file to the web server where we will rename it to .htaccess

To create a basic rule set for your .htaccess file you will need to copy the following code into the top of your text file.

RewriteEngine on

Followed by whatever rules you would like to assign for how your webserver should handle various requests. For our example lets assume you have an old website with a bunch of articles that you have converted into a blog.

To redirect traffic from existing links that point toward old HTML files, and send them through to the main page of your new site you could use the following command in your .htaccess file.

RewriteEngine on
RewriteRule ^([a-z]+).html$ /directory/newpage.html [R,NC,L]

Where /directory/newpage.html would be the location where you would like to send this traffic.

In the above example the carrot ^ designates that the base directory of your site is where the .htaccess file is located. (example www.yoursite.com). The .htaccess file must be located in the root directory of your website to work properly.

The $ indicates the closing of the rule or function you are specifying in your file.

You will see these used in other rules that can be used in the .htaccess file. For a comprehensive list of these commands and rules check the following link:

HTACCESS Configuration, Rules and Settings

The web server I was working on was a friend’s website which is hosted by Netfirms. If you are working with an htaccess file on a Netfirms account refer to the following documentation for examples of htaccess commands.

Netfirms HTACESS Command Examples

03. Windows will not let me create a file beginning with a period? What do I do?

As I mentioned above this is not a problem. The way to get around this is to take the htaccess.txt file we created and to copy it to the root directory of your web server via FTP. (of however you transfer your files.) Once the file has been transferred to your webserver it can be renamed to “.htaccess” because it is no longer on a Windows system.

Make sure that if you have an existing .htaccess file on your web server that you back it up. You don’t want to lose the file by overwriting it as it may already be specifying rules that are in use on your server. This is almost definitely the case if you are running a blog.

04. When I uploaded my .htaccess file the links to articles on my blog stopped working!?! HELP!

Uh oh! It sounds like you overwrote the existing htaccess file on your web server. Not to worry…

WordPress will create an htaccess file on your web server by default when you specify any custom permalink structures for your blog. This means if you have gone with the /%postname%/ option a lot of authors recommend, WordPress will have written a custom htaccess file to implement this permalink structure throughout your site.

To resolve this issue you need to recreate this file so the article links will work again. This can be done by going into your blogs admin panel, and selecting the “Settings” > “Permalinks” and clicking “Save Changes”. This should recreate your WordPress htaccess file and restore your broken links.

05. WordPress is overwriting my .htaccess file?

Yes. WordPress will overwrite your custom htaccess file if you upload one to your server and then change anything in the permalink options within WordPress, or load a plugin that utilizes these features.

This will cause your htaccess file to be overwritten and you will lose any changes you have made.

06. I need to use custom rules in the .htaccess file in addition to the changes WordPress makes. How can this be done?

You can actually edit the htaccess file that WordPress creates and add your own custom rules to it. This is very helpful if you are maintaining a large site or are converting old HTML documents to a blog format and need to redirect old links.

To do this you first need to generate the WordPress htaccess file. This can be done by following the steps in part #4 of this guide.

(Go into “Settings” > “Permalinks” > and click “Save Changes”)

Once you have done this, you should see an htaccess file appear in the root directory of your webserver. Copy this file to your computer via FTP so that you can edit it on your local machine.

You will notice that since you have copied the file from the web server, it has a file name that starts with a period and Windows will allow you to modify and save this file. (even though it wouldn’t allow us to name the file like this before.)

Open your file in a text editor so that we can make the necessary changes and apply your custom rules.

We are looking for an area in the file that looks like this:

# BEGIN wordpress
<ifmodule mod_rewrite.c>
rewriteEngine On
rewriteBase /
rewriteCond %{REQUEST_FILENAME}!-f
rewriteCond %{REQUEST_FILENAME}!-d
rewriteRule . /index.php [L]
</ifmodule>
# END wordpress

 

If your code looks different than this it is most likely because your looking at the file in notepad. We will actually need to use a proper text editor to modify this file correctly. If you do not already have one read sections #7 and #8 for a good free PHP editor.

Once you see the block of code I referenced above you will need to make the following change. Add this block of code above the “# BEGIN wordpress” section in the file:

<ifmodule mod_rewrite.c>
RewriteEngine On
CUSTOM RULES ARE ADDED HERE
</ifmodule>

Once you have done this your file should look similar to the example below:

<ifmodule mod_rewrite.c>
RewriteEngine On
redirect 301 /olddirectory/oldpage.htm
http://www.newsite.com/
</ifmodule>
# BEGIN wordpress
<ifmodule mod_rewrite.c>
rewriteEngine On
rewriteBase /
rewriteCond %{REQUEST_FILENAME}!-f
rewriteCond %{REQUEST_FILENAME}!-d
rewriteRule . /index.php [L]
</ifmodule>
# END wordpress

The rule above is just an example. For more information on htaccess rules refer to section #2 and the links provided for the proper use of different rules and functions.

Now that you have made the listed changes you can upload the htaccess file back to your web server and overwrite the old one. (As mentioned before always backup the old htaccess file incase something goes wrong.)

The file should now utilize your custom rules in addition to allowing WordPress to update the file as needed without overwriting the changes you made.

The custom rules need to be listed outside of the “# BEGIN wordpress” tag and need to come before this function to avoid being overwritten by WordPress.

You should now be able to test your custom rules by trying to access old files on your server. If run into an issue triple check your rule syntax to make sure it is correct as this could cause a problem.

(Keep in mind that you cannot easily test custom rules by overwriting your WordPress htaccess file with one you created in Windows, because any permalink structures you reference will be destroyed when you overwrite the WordPress generated htaccess file on the server.)

From here any issues you might be running into will most likely need to be researched in Apache help for htaccess or on various forums. Good luck!

The following sections provide additional information on other issues that may come up during the process I outlined, or questions people may have that were not covered in the previous sections.

07. When I open the .htaccess file created by WordPress it is garbled, and shows carriage return characters. (Squares)

It sounds like you are looking at the file right through notepad. To display the information correctly you need to download a proper editor. Since we are working with PHP files for most things with our blog we should download a PHP editor to use with our files.

08. Where can I get free PHP editor software for editing my files?

When I was working on this issue the other day I came across a great free editor called “Arisesoft Winsyntax”. It is a very small download, does everything I need it to do, is easy to use, and is completely free to use.

You can download it from the authors homepage here:

http://www.winsyntax.com/

09. I have seen the custom .htaccess code created by WordPress mentioned on other blogs but no one has told me where I need to go to find and edit this code.

The code be located in the custom .htaccess file that WordPress creates on your web server. Follow the steps outlined in section #4 of this guide to create the file.

Once the file appears on your web server in your root directory you will need to download this file to your computer so you can edit it. Open this file in a text editor (as outline in sections #7 and #8 and you will see the code people have been referring to.

10. I am trying to create some custom rules for an old site that I am converting over to blog format, but some of the pages I am trying to redirect are not working. It seems like .htaccess is ignoring these files?

Hmm. It could be a number of things. The main cause I found for this issue is that the file you are trying to reference in your .htaccess file is using characters that are not “web friendly”.

In my friends case they had created file names like index[new].html and new page title.htm

.htaccess really seemed to take issue with the fact that they were using strange chacters like ] [ and spaces in the file names. Always make sure you are using web friendly file names and urls to help minimize potential problems down the road.

Overview

I hope this guide has helped answer some of the questions people may have about creating and setting up the .htacess file. This information can be used for a standard server also, but a lot of the situations I outlined pertain specifically to WordPress blogs.

If you have any questions of comments please feel free to post, and I will try to answer them if I can. I am not an .htaccess guru by any means. I am just outlining the pitfalls I ran into to help others avoid these problems.

Thanks for checking out Pseudorant. We appreciate the support! 

How to tell what Font a website is using

June 6, 2008 · Filed Under Internet, Video · 2 Comments 


How can I figure out what Font a website is using

The other day my fiancée was working on her website and she was looking at other sites for inspiration. She came across a site that she really liked and they were using two different fonts that she thought would look wonderful on her site.

She was messing around with the default fonts that were available to her through WordPress and her style sheet and she told me that she couldn’t find the right ones. I told her there was a trick she could use to figure out what fonts a website was using if she would to like to use them on her website.

The first method I recommended to her, which is the easiest way goes as follows:

Method #1

1. Copy a line of text that uses the font you like from the website you are looking at.

2. Once you have copied the font, use Open Office (or MS Word) or any other program that retains formatting when you paste text into it.

3. Paste the copied text into the word program and highlight it.

4. Go into your text options in the word program, and the font that the program has defaulted to should be the text that is being used on the site you are looking at.

You may want to compare a sample of the text using that font on your site and see if it has the look you desired. If the text matches then you know you have determined the correct font.

There may be some cases where the fonts do not match if the person is using a special font. By default most browsers will display any common fonts but if the website is using a strange font the browser will default to a font that is similar to the one being used.

The other method which requires a little more digging around but can be quicker if you are familiar with HTML. It can be utilized by doing the following:

Method #2

1. “Right Click” on the web page and choose the “View Source” option from the menu.

2. Once you have done this a text editor will open with the HTML from the website being displayed.

3. Click “CTRL+F” to open the “FIND” window in the text program.

4. Type in “FONT” and then click “Search

5. The text program will now locate every instance of the Font tag in the HTML. This will allow you to determine what types of fonts are being used throughout the page.

Take a general look at all the fonts to get an idea for what font is being used most. Most designers will usually not use more than two types of fonts so it should be easy to figure out which one is being used most.

In some cases the site may rely heavily on a style sheet for setting the font. This is a common practice now a days. Even if this is the case the author or designer will sometimes specify fonts manually for certain areas of the page so the “FIND > Font” method is still a good trick to use.

This can come in handy when people are redesigning their site or trying something new on their blog. It’s really amazing how much fonts can affect the look and feel of a site and choosing the right font can really help you improve the overall appearance of your website.

Thanks for checking out Pseudorant. We appreciate the support.

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